Global audiences...it's happening now!

Global audiences…it’s happening now!

Posted on February 28, 2014 by Shoshana

I can’t remember the last time I wrote about technology’s creation of global audiences and how this will affect our industry.   Today I received another notice from clicking on a New York Times article link: You have reached your 10 article per month limit, subscribe to view. Can you imagine needing to subscribe to all the newspapers that are online…

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Do something unexpected!

Posted on February 27, 2014 by Shoshana

Quick post today.  What is catching my attention these days is when an artist or organization does something unexpected.  It gets the attention of the press and equally attracts attention to stand out from the crowd of typical news. How do you do something unexpected?  It still needs to align with your mission, yet you can expand by: Collaborating with…

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Talking and thinking in circles?

Posted on February 24, 2014 by Shoshana

A quick post today.  I tweeted an old blog post over the weekend, and I realized that despite being 6 years old, we are still talking and thinking about the same challenges in the arts.  I do see some forward momentum, however, it is fairly slow and few and far between. We keep reiterating the challenges and then asking the…

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Connect the dots

Building audiences using top 5 connecting the dots

Posted on February 21, 2014 by Shoshana

I have written a few posts about connecting the dots.  If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world.  You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking about fun ways to connect…

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Jeffrey Nytch

Audience development for composers with Jeffrey Nytch

Posted on February 20, 2014 by Shoshana

Composer, Jeffrey Nytch stopped by the ADS Podcast to discuss how he developed his audience for the World Premier of his first symphony, Symphony No. 1, Formations.  What was very interesting is how he collaborated with himself, a concept I spoke about in a past podcast.  He also used good community outreach opportunities to boost new audiences for The Boulder…

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We all want to be inspired!

Posted on February 18, 2014 by Shoshana

I’ve been thinking about the desire to be inspired.  I too am looking for inspiration these days.  In terms of the arts, we are slowly getting to a point where being inspired and inspiring for others is becoming important again. We mention in our marketing jargon how our next events will inspire, but sometimes we forget to add the awesome…

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Audience development and figure skating?

Posted on February 13, 2014 by Shoshana

For those that know me, you already know what a figure skating nut I am.  Back in the day, I was considering either going the figure skating route or the music route.  I chose music, but the love of figure skating stayed with me.  I’m an avid fan now, and I am eating up the Olympics this year.  While watching,…

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Defining Audience Development

Posted on February 7, 2014 by Shoshana

I recently have been coming across different definitions of “audience development” and wanted to share them with you.  The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors; education, marketing, sales, outreach, public…

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Traditional Arts

Is conviction of convention killing us?

Posted on February 3, 2014 by Shoshana

I have read all the “Classical Music, Dead or Alive?” articles.  There was a lively debate last week about it.  Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of presentation and programming, and we…

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Inspiration everywhere

Inspiration is everywhere: The Big Bang Theory and The Crazy Ones

Posted on February 1, 2014 by Shoshana

I enjoy the CBS line-up of comedies on Thursday night, and on this particular Thursday, I was inspired by two of the storylines. If you are a Big Bang Theory fan, you would have laughed at Sheldon attempting to build his own comic book convention after the group failed to get tickets in time to the Comic-Con.  He ended up…

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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