User friendly first – Top 8 Website Suggestions

Posted on December 6, 2019 by Shoshana

Fabulous Friday to you. I have some quick thoughts based on navigating a few arts websites recently. The mantra “User friendly first” should be implemented at all times for your website. You want to earn this badge: Here are a few updates to incorporate if you haven’t already: If there is any scrolling or back and forth involved to getting…

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I need you in my Mozart!

Posted on December 4, 2019 by Shoshana

After months of it sitting in my inbox, I finally got around to sampling the plenary sessions from the League of American Orchestras’ summer conference. I found myself riveted by the Luncheon Plenary Speech by Alex Laing. He was mentioning how his performance would be better if he could look out into the audience and see black folks sharing in…

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Gustav Hoyer on the ADS Podcast

ADS Podcast: Composer and Impresario, Gustav Hoyer

Posted on November 27, 2019 by Shoshana

My client, composer Gustav Hoyer stopped by the ADS Podcast to talk about his new Classical Music podcast, the Anachronism Podcast and about audience development for classical music. To listen to his podcast and find out more about his music, please visit gustavhoyer.com.

For every challenge, there is a solution!

Posted on October 20, 2019 by Shoshana

Happy Sunday! I wanted to share what it is like in meetings with my clients. Most of the time, they come to me with challenges. I listen as intently as I can, think about it, and then follow up with ideas for solutions to work on. The group normally takes the ideas and helps to make them their own. At…

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Metabolic Renewal for the arts

Posted on October 9, 2019 by Shoshana

Recently I have been following Dr. Jade Teta and his theories on Metabolic Renewal. He is an interesting person with a great deal of drive to help people with personal development both mentally and physically. What struck me as fascinating is the fact that he is mentioning that people need to work out smarter, not harder, and women in particular…

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Why is arts marketing getting harder to do?

Posted on October 1, 2019 by Shoshana

Today I sat down and sent some messages out on Facebook. After a while, I was blocked. My posts were labeled as “This is not what this service is about.” I was using the post part of chosen pages to be a part of their community section. I guess this is now taboo. I was also blocked for a time…

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Random Audience Development

Posted on September 11, 2019 by Shoshana

Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half of the money. The challenge…

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Live Podcast Theatre at a retail store?

Posted on August 12, 2019 by Shoshana

I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box. Betabrand’s Podcast Theatre: A Sound…

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Content so good you have to give in!

Posted on August 2, 2019 by Shoshana

Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons. After not being able to access several articles, I had to give in. I signed up for the free account knowing that…

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Gut health and how it relates to arts management

Posted on July 19, 2019 by Shoshana

As you know, dear reader, I don’t post unless I have something to say, when an idea strikes. After over 10 years of writing this blog, I still get surprised myself when something new pops up. It did today. I am reading a book called “Happy Gut,” by Dr. Vincent Pedre. Lately, I have been learning more about Functional Medicine,…

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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