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Facebook has a point

Posted on April 22, 2014 by Shoshana

The recent changes in Facebook have many of us crying “foul play!” We have friends falling off of our news-feeds and people who have liked our pages are no longer receiving our posts. We have to work harder and smarter to have our information viewed now for free, or we will have to give in and pay to have content…

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Can twerking save classical music?

Posted on April 18, 2014 by Shoshana

What a great find this morning! Did you know there is a new campaign by B-Classic to create a classical music comeback? Belgium’s B-Classic music festival, whose mission is to “give classical music the same recognition as pop and rock music,” brings us a rather insteresting sensory collision in the form of the music video below, promoting its “Classic Comeback”…

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Audience building one step at a time

Posted on April 15, 2014 by Shoshana

I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming.  It doesn’t have to be.  Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support.  However, if you are feeling overwhelmed, here is what I suggest…

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She lived with passion, she lived authentically, she lived with Twitter

Posted on April 1, 2014 by Shoshana

Copyright RachDminor I had a good Twitter friend pass away last week.  It was quite sudden and a shock to our music Twitter community.  @RachDminor was a pianist, a foodie, an animal and arts lover, and a creative thinker.  Her tweets were mostly conversational with fun pictures and links to interesting articles.  She had a passion for spreading the joy…

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted on March 27, 2014 by Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton, VA stopped by the ADS Podcast.  We had a conversation about how she partnered with her local PBS station for a bigger BBC/PBS project.  During our conversation, Amy gave us tips and suggestions for how best to partner with PBS.  The conversation also includes feedback on what makes…

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Arts Advocacy/Audience Building and You

Posted on March 26, 2014 by Shoshana

Maybe I had the wrong hashtag.  If I did, I didn’t get alerted to the right one.  March 24-25 was National Arts Advocacy Day.  It came and went.  Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday tweets to get more people…

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Tribute donations for building your donation base

Posted on March 24, 2014 by Shoshana

Today I was attempting to find a last minute birthday gift.  I thought it would be good to donate in their honor to an organization that the person cared about.  In my search, to my dismay, I went through several organizations.  I finally found one that had the convenience of a tribute donation. If you are an arts organization or…

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Arts as an example?

Posted on March 20, 2014 by Shoshana

I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me.  It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the forefront of creation, this seems…

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ADS update

Posted on March 14, 2014 by Shoshana

I have some news!  I am currently working on book 2 which is the follow up of the first book.  My The How of Audience Development For the Arts was the beginning conversation, the nuts and bolts about audience development.  In book 2 are my thoughts, ideas and philosophies collected from my 5 years worth of posts on this blog. …

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Salmon Fishing in the Yemen - adding your community

Salmon Fishing in the Yemen – adding your community

Posted on March 13, 2014 by Shoshana

Last weekend I finally got around to seeing Salmon Fishing in the Yemen: From the director of Chocolat and the Oscar-winning® screenwriter of Slumdog Millionaire comes the inspirational comedy Salmon Fishing in the Yemen. When Britain’s leading fisheries expert (Ewan McGregor) is approached by a consultant (Emily Blunt) to help realize a sheikh’s (Amr Waked) vision of bringing the sport…

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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