Stats and idea candy from #DSD14 for us #arts folks!

Posted on June 20, 2014 by Shoshana

I enjoy being a fly on the Twitter wall to take part in conferences around the world. I was following the #DSD14 (Digital Summit Denver) hashtag, and I found some good tweets that were relevant for the arts. I created a storify slide show for you. Enjoy, and have a great weekend! For my email subscribers, you may have to…

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Campy or smart for audience building?

Posted on June 18, 2014 by Shoshana

I found an article about a camp for non-profit professionals to focus on a few non-profit concepts during the summer.  I thought this to be a great idea!  Here is why! We could use more adult summer learning experiences.  While the kids may be off on their own summer adventure, adults may want to “play” and learn too. The generations…

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Go to them

Posted on June 16, 2014 by Shoshana

I woke up this morning with a thought about audience development.  This is not uncommon, but today’s thought is shareable. Why do we keep insisting that the audiences come to us?  And, because of this mentality, many of us are in artscentric circles with no real communication and relationships with people outside of the arts world. It is getting better. …

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Are we culture or are we entertainment?

Posted on June 12, 2014 by Shoshana

Culture Track 2014 was presented at the Disney Hall recently.  What was interesting about this article was the feedback from the attendees: Museum of Contemporary Art (MOCA) director Philippe Vergne took issue with the use of the word “culture,” and quoted the artist Carl Andre: “Art is what we do. Culture is what is done to us.” Vergne pointed out…

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Feedback for Tip of the Week Club?

Posted on June 5, 2014 by Shoshana

As you know, I am one of the experimenters among us. I attempt different services and programs (in addition to my main services) to find out what works and what doesn’t in regard to audience development education. My latest experiment for 2014 is the Tip of the Week Club. After 5 months, it is still on training wheels. I have…

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What matters to them…

Posted on May 31, 2014 by Shoshana

I normally do not post over the weekends, but after my last discussion from Thursday’s post, a thought popped into my mind in a new way. When I was a kid, my family was the upper, lower, middle class family. We had enough for the basics, yet at some moments, we did not have money for all the luxuries of…

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Why the young may not come

Posted on May 29, 2014 by Shoshana

I had someone write to me about a reason why he and his wife, let’s call them Mr. and Mrs. Gen Y, decided not to go to an arts event. It wasn’t about the programming as many of you might think would be the main reason. It was about the details. Mr. Gen Y said I could post his comments…

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Go out and party!

Posted on May 28, 2014 by Shoshana

I wanted to post a quick one before I have to run around today.  Last night, I ended up going to two gatherings.  The first was a goodbye party for a friend who is moving back to England.  The second was a Meetup group for bloggers, my first so I could meet new people and learn new ideas for blogging….

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Connect again for audience building

Posted on May 23, 2014 by Shoshana

As mentioned, I wanted to give you a list of ways you can reconnect with people.  Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer them an email that provides…

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Dance – create your own media for audience building!

Posted on May 22, 2014 by Shoshana

Tomorrow I will get to part two of how to connect again to build your audiences.  I have not forgotten.  Life has a way of taking you on a different path when something current catches your attention. Today I was sifting through articles as I do Monday through Friday, and the thought that there is barely any dance articles out…

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