Receiving feedback

Posted on December 2, 2014 by Shoshana

I have a quick thought for today.  How do you respond when you receive feedback?  Do you thank someone for taking the time to email you a comment?  Do you simply roll your eyes and forget to comment back?  Do you email back with a defense such as “we do it this way because…”  Or, do you email letting them…

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Arts for free?

Posted on November 24, 2014 by Shoshana

I am seeing a common theme this month. There was an article about the minimum wage – should artists be considered into this equation?  This morning: The Whole Arts World Is Totally F*#!ed. And Everyone’s Talking About Arts Criticism? This op-ed type piece goes into detail about artists not being paid what is due to them as well.  Furthermore, I…

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What I am working on for audience building

Posted on November 19, 2014 by Shoshana

I rarely do ADS updates, but I wanted to share what I am working on.  I am in the midst of several research projects.  I could use your help on a few of these if you have a moment. The first project is researching about #artsmyths (the Twitter hashtag).  I am seeking to find the top myths about the arts…

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Favorite on Twitter – the good and the bad for audience building

Posted on November 14, 2014 by Shoshana

During being a fly on twitter for an industry conference, I noticed that the way we are using Twitter has changed significantly, and I attribute it mainly to the Favorite feature.  I did a little research, and there are many reasons why we use this feature: To “like” a comment and show our agreement or support To get a fellow…

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#NAMPC 2014 from the Tweet Seats

Posted on November 11, 2014 by Shoshana

  I wasn’t able to attend the National Arts Marketing Project Conference this year, yet I did “attend” via Twitter (with a cat in my lap).  Twitter hashtags are an easy way to keep in the loop as much as possible.  Of course, it would have been more constructive if I could have attended the conference, but this was the…

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2014 YouTube Kinda Mood: Halloween!

Posted on October 31, 2014 by Shoshana

Happy Halloween everyone!  Here are your 2014 Halloween YouTubes.  Click if you dare!   Howls to yappy and boiled audiences, Shoshana Shoshana Fanizza Chief Audience Screamer

Skate America, VIP status and audience building

Posted on October 28, 2014 by Shoshana

Gracie Gold at Skate America   I have taken some time off, dear reader, for a trip to Chicago in order to attend Skate America with my family. This was a special birthday present for my mom so she could attend with her two daughters. My sister splurged on the VIP package, which sounded spectacular when she booked. However, the…

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Arts for the benefit of all

Posted on October 14, 2014 by Shoshana

I am carving out some time this week to do reading for the good of myself and for business.  To be honest, I am thinking about my next steps and projects – the planning for 2015. One of the books I am reading is “Becoming Enlightened” – translations of the Dalai Lama’s teachings.  One of the main teachings is about how we are…

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What would it look like for audience building?

Posted on October 9, 2014 by Shoshana

Again, I am inspired by an article this morning – from the BBC Culture page: Does pop belong to the past? The article ends with: Rock, pop, classical – music is music, and the future is right here. I recall seeing a few articles and performances to showcase what the arts will be like in the future.  One of these…

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Trickle down theory for the arts?

Posted on October 8, 2014 by Shoshana

The Wallace Foundation’s current audience development initiative is floating around the arts world these days.  They will be providing funding for supporting an additional “up to 25 performing and visual arts organizations to the tune of $40 million over a six-year period.” The NPQ did a write-up recently: Infographic: Nine Effective Practices for Building Audiences for the Arts The Foundations first…

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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