Are we getting all the data needed for audience building?

Posted on January 29, 2015 by Shoshana

As an arts researcher, and in particular a researcher that looks at the data to find the solutions for audience building, I have to admit I have been a little challenged. Three new reports from the National Endowment for the Arts came out this past week that is taking the arts marketing internet by storm: A Decade of Arts Engagement: Findings From…

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Request for endorsements

Posted on January 26, 2015 by Shoshana

Dear Reader, I want to thank you for your continued support.  As you may know, I have submitted a manuscript to Lulu Publishing company that will be a compilation of blog posts from the past 5 years.  The book, The Tao of Audience Development for the Arts, will be available this year! For the back cover, they are allowing space…

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How social media can change your life: Twitter as an inspiration

Posted on January 24, 2015 by Shoshana

I had a quick thought I wanted to share with you.  Twitter inspires me and gets my brain going!  Almost every time I am on Twitter and viewing other people’s tweets about the world, about their passions, about their moments in their lives, I usually end up with a brain that is brainstorming new ideas.  I also have moments of…

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#mylifeonarts

Posted on January 22, 2015 by Shoshana

#mylifeonarts I have been debating whether or not to write this post.  I was thinking, perhaps an organic approach would be best. The reason I made the decision to write about this project is for the plain and simple fact of inviting you to be a part of this too. A thought popped into my head about a week ago….

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Collective, common mind and less is more

Posted on January 16, 2015 by Shoshana

I had a thought about the flip side to the herd mentality.  Herd mentality, as I mentioned yesterday, is not the best for audience building in terms of branding yourself uniquely.  However, a collective, common mind for arts advocacy is a good way to go! When you have a common goal, such as arts advocacy, it is good to have…

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Herd mentality is not always good for audience building

Posted on January 14, 2015 by Shoshana

I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1 in 10) had an original…

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What should we do with the whys and the why nots for attending the arts?

Posted on January 12, 2015 by Shoshana

I came across this infographic this morning.  I have seen similar statistics in other reports.  So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to see. What should you do?…

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Audience building with Gen X

Posted on January 7, 2015 by Shoshana

Every once in a while, I attempt to speak out about the forgotten generation.  I believe that this generation gap is causing a great deal of challenges to building our arts audiences. You see, if you skip a generation, there is a big hole in terms of bridging the generations together. Generation X,  approximately (depending on your source) aged 34-50, is…

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Happy New Year!

Posted on December 31, 2014 by Shoshana

I wanted to take a moment to wish you, dear reader, a very Happy 2015!  2014 has been a very creative year, and I am looking forward to a new year with new opportunities! Cheers to happy and loyal audiences, Shoshana

Berating a young cougher is not good audience development

Posted on December 4, 2014 by Shoshana

Oh boy!  I can’t believe (or maybe I can), the headline today of a professional violinist berating a child for coughing during her performance. We in the arts have enough challenges to become more inviting to the younger generations.  Embarrassing, chastising, and being condescending are not the best ways to create the bridge to the arts. Perhaps artists that want…

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