The double edge sword of technology for audience building

Posted on June 25, 2015 by Shoshana

Good Thriving Thursday to you! Lately I have been thinking once again about technology and how it can help and hurt us in audience building efforts. As I mentioned in my book, The How of Audience Development for the Arts, technology allows all of us to streamline our marketing, ticketing and donor processes. The double edge sword effect comes in…

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The return of random thoughts for audience development

Posted on June 18, 2015 by Shoshana

Due to my longer term contract, I have not been as present lately, but this does not mean that I haven’t been percolating on new topics and ideas. The following are a few ideas that I wish to develop in the future, and if you have any comments before my write-ups, I’d be ecstatic to hear from you! I saw…

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How to cut through the overwhelming noise

Posted on June 9, 2015 by Shoshana

I opened my email inbox today. It was quite frightening. I had email upon email of requests – read me, support me, the animals need you, people need you, we have a class for you… It is moments like these that make you want to delete all messages without looking at a single email. Or if it is particularly overwhelming,…

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5 ways to add interest to your Twitter feed

Posted on June 4, 2015 by Shoshana

If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience: Retweet interesting content that is relevant. Don’t just retweet someone’s “testimonial,” comment back to the person in the process. Post pictures with a…

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The big reason why big organization advice may not translate

Posted on May 23, 2015 by Shoshana

Putting this out there, again: I was thinking about all the details I have to get done for the organization I am working for at the moment. It is a big list of everything that is involved with marketing a season. It includes all the planning for audience development, marketing direction for the season, advertising, social media, printing, public relations…

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Why don’t they come?

Posted on May 19, 2015 by Shoshana

I have a quick response to the article “Why Don’t They Come?” by Createquity. It is fantastic that they are attempting to solve this puzzle as to why a certain demographic, lower income adults, do not attend the arts. Is it price, education, perception? This demographic has more free time, so this was not the answer. A simple thought came…

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Ticketing process – smooth or crude

Posted on May 13, 2015 by Shoshana

Dear Readers, Currently I am contracted with the Colorado Music Festival and am working on getting planning up-to-speed, which is why I have been so quiet this past week. One topic I have been thinking about on the side is customer service and the ticketing process. I hear so many horror stories about how awful the experience was for people…

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30 Days of inspiration challenge

Posted on May 1, 2015 by Shoshana

#30DayArts! I have been thinking about doing a 30 Day challenge again, starting today, May 1. It would be fun if more people would join me. For the next 30 days, I will be looking for arts marketing and audience development that inspires. I mainly keep my eye out most of the time, but this will challenge me to get…

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Creating a space to listen for better partnerships

Posted on April 29, 2015 by Shoshana

I wasn’t planning on writing a post today, but an article made me do it! This is a perfect continuation of the conversation from yesterday. Using puppets to break down barriers between people and languages via the Knight Arts posting. These particular segments had me thinking: Is part of the work when creating relationships with community partners about letting them ask themselves questions?…

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3 Eastern philosophies to build a better audience

Posted on April 28, 2015 by Shoshana

Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better audiences. 1. Less is More…

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Charlotte LaSasso

“Boulder County Arts Alliance hired Shoshana to present a series of workshops. They were fabulous! Very well received and packed with useful and new information. The best part was I have been able to apply Shoshana's methods with very positive results. If increasing your audience is your goal, there's no question Shoshana will make it happen.” —Charlotte LaSasso, Executive Director of Boulder County Arts Alliance

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