Guess what?

Posted on August 24, 2020 by Shoshana

You need more audience development during Covid times, not less. Why? Keeping in touch with your audience and donors is super important. They have to know you are still around. More competition. In fact you have global competition now. I have been speaking with people that are making choices to “attend” anywhere in the world instead of local sometimes. I…

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Top 10 reasons why Covid-19 has been good for the arts

Posted on May 16, 2020 by Shoshana

There is always a silver lining, even if it needs a microscope to see it. I know it has been a challenge for many arts organizations and artists during this time, yet there are some positives. If we can continue these positives into the future, with or without a virus, this would be a great idea. More Creativity – We…

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Opportunities abound with new found time!

Posted on April 30, 2020 by Shoshana

I am so glad to report that there is a group of people that are seeing the opportunities during our Corona Virus times. I know how tough it is to be shut down from performing in our normal halls and other performance spaces. I feel for the artists that have already had festivals canceled. Yet, take heart. There are many…

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COVID-19 Message from ADS

Posted on April 3, 2020 by Shoshana

Since I am an arts consultant, my arts income has been shut down due to the pandemic. I am doing what I can to get support. For many years I have put out free to low cost information and services. If you are one of the arts folks that are not affected, please consider helping other arts folks, like me,…

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Time for a Social Media Makeover?

Posted on March 30, 2020 by Shoshana

I am going to state the obvious. Now, during these sheltering times, is the best time to focus on your social media channels and figure out what is working and what is not. Here are some more obvious ideas to think about: Fresh content! If you are repeating over and over, your numbers go down. Fresh and interesting content is…

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Arts Action during Covid-19 times

Posted on March 16, 2020 by Shoshana

I am starting to see the responses from our arts industry in regard to Covid-19. I bet your inbox is as full as mine with cancellations of performances and other events through May. With the latest news to limit gatherings to under 50 people, there isn’t very many live events that can continue. I am also seeing requests by both…

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Clive Davis wins the Audience Development Lifetime Achievement Award!

Posted on February 9, 2020 by Shoshana

Well, he would win this award if it existed. Last night I finally watched Clive Davis: The Soundtrack of Our Lives. This documentary takes us through the decades of his amazing career as an executive of several record labels. It was a trip down memory lane to hear all the music again with the video clips from the past, but…

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Composers Classical Conundrum

Posted on January 22, 2020 by Shoshana

So I have a strange one for you. I found out this past week that composers of classical music are not allowed to be their own primary artists for digital distribution. Say what? The digital music distribution industry is set up thinking that composers are not the owners of their own music since they are not the performers. Yet, in…

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#OneQuestion

Posted on January 13, 2020 by Shoshana

I have often lamented the downfall of Twitter conversation. It used to be that Twitter was filled with @ replies instead of seeing only likes. Even retweets are becoming more rare. So when I saw someone attempting to get a conversation for the arts started again, I wanted to do my part in sharing the idea. A colleague and friend…

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CO Gives 2019 & Audience Development

Posted on December 13, 2019 by Shoshana

Colorado Gives Day 2019 came and went. As I mentioned before, there is audience development to consider if you want more loyal donors. This year I was selective even more so than before. The times are forcing people to be particularly careful with their money. This means that the relationships with people are even more important! I took into consideration…

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