The Cult of Classical Music – Discuss!

Posted on December 18, 2015 by Shoshana

I wasn’t planning on posting today, but I wanted to share a Storify I set up based off of the article: The Cult of Classical Music. Please feel free to add discussion here or there or everywhere! We need to talk about this. In general, the “benchmark arts” will continue to struggle until we start following through beyond reduced pricing…

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‘Tis the season to treat your volunteers well!

Posted on December 17, 2015 by Shoshana

Part of audience development is increasing volunteer support. In order to obtain more volunteers, I am a firm believer in setting up a very well organized and managed volunteer program. Today I volunteered at our local family assistance agency. They help families in transition to support them through a challenging time. They have a housing program, food bank, gift center, and…

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Give the gifts that keep on building!

Posted on December 11, 2015 by Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound and successful arts businesses. Thank…

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Field of dreams for the artist

Posted on December 10, 2015 by Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I believe this article is worth…

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Terminology salad – is it healthy?

Posted on December 7, 2015 by Shoshana

Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive action. I believe I have…

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Money, numbers and sales, oh my!

Posted on December 4, 2015 by Shoshana

The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not figured out the best ways…

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Thank you loyals!

Posted on December 2, 2015 by Shoshana

Today I received a quick email from a company that I have been loyal to for 15 years. They were thanking me for being a long term customer. This might have been an automated message, but at least they thought to send out this message. Are you doing this? Are you sending out thank yous to people that have been…

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The Magic of Audience Development

Posted on November 25, 2015 by Shoshana

Join Shoshana Fanizza, the author of The How of Audience Development for the Arts, in a special Thanksgiving podcast about the magic of audience development.

Thanksgiving 2015 Edition

Posted on November 24, 2015 by Shoshana

This year, I would like to thank some special people via a video. Happy Thanksgiving to you and your family and friends. I hope you will also take time to give thanks to your special list of people! Blog subscribers, please click to enjoy.   Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, ADS I want…

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Elitism within the arts

Posted on November 11, 2015 by Shoshana

I am feeling the fear, the gut churn, and putting this out anyway! I was not planning on posting today since yesterday’s essay took some time to put together, but I came across an article that is a must read, and I wanted to put out a point to consider. This point was not brought up at our conference, and…

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