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Arts can stick in your mind [Video Included]

Posted on February 15, 2016 by Shoshana

The arts can be completely inspirational to the point that something truly memorable will stick in your mind. I am once again at my coffee shop, and on their music stream was a song that was used in a dance number on SYTYCD. This was one of the most memorable performances over all of the seasons. That number moved me…

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Showing the love audience development style

Posted on February 12, 2016 by Shoshana

Valentine’s Day is upon us once again. What is the best way for you as an artist or organization to celebrate? By showing the love for your people! Even if you simply send a Valentine their way, it is showing that you are thinking of and appreciating them. I have decided to get in on the act. For this love…

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The End of Twitter?

Posted on February 1, 2016 by Shoshana

One of my Facebook groups is commenting on this article The End of Twitter in The New Yorker.  I am not sure it is the “end,” however, Twitter is making some changes that could significantly decrease their user base even more. We have already seen the demise of conversations on Twitter. Twitter decided to install a Favorite button, now called…

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Arts & Fear

Posted on January 28, 2016 by Shoshana

Have you read the book Art & Fear yet? I may have mentioned this book way back in 2008, but since it has been a while, and the topic has been on my mind, I highly recommend this book for all artists, arts consultants, marketers, producers, etc. I have come across many artists that fear success for one reason or…

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Press releases the audience development way – Part 2

Posted on January 26, 2016 by Shoshana

You might recall my post about doing press releases the audience development way. This past week, I have been on the receiving end of press releases and guest blog requests, and my message is ringing truer than ever! I applaud the efforts of the individual emails I am receiving, however, a few of these inquiries do not match the mission of my…

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Loyal to the point of guilt

Posted on January 21, 2016 by Shoshana

Normally I go to a specific coffee shop. I am a loyal at this coffee shop, so much so that I gave them an acknowledgement in my second book. Today I had an errand in a specific part of town. There was a different coffee shop right next door. I decided to check it out. Do something different today, I…

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The Tao of Audience Development is a real live print book!

Posted on January 20, 2016 by Shoshana

The Tao of Audience Development for the Arts always wanted to be a real live book. It was an eBook to begin with, and now, after a little over a year of work, you can find it in print format. This book is a compilation of blog posts since 2009. Although the years have gone by, the content is still…

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Hopes and dreams for the arts, 2016

Posted on January 7, 2016 by Shoshana

Happy New Year to you! I have seen a few predictor posts and articles for 2016. I was thinking of writing about my predictions as well, but then I thought I rather share what I would like to see happen instead what I think will happen. There is a slight difference. And maybe, just maybe, with sending out my thoughts…

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Doctor Who binging and the arts

Posted on December 29, 2015 by Shoshana

Yes, I am spending some of my time off binging on Doctor Who episodes. I admit that I am way behind, only in the 5th season. After losing my favorite doctor, I wasn’t sure I would plunge ahead, but I am glad I did. Today I ended up watching an episode where they go back to visit Vincent van Gogh….

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Cherish the people

Posted on December 24, 2015 by Shoshana

If there is one take away I could give you this Christmas as a gift, it would be, “Cherish the people…” Cherish the people: Who come to your performances When they take the time to call for more information Who donate above the ticket price Dedicating their time to volunteer for you Who serve on your board Coming to a…

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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