Arts as a solution – let’s start a movement!

Posted on November 10, 2016 by Shoshana

I woke up this morning realizing that major changes are coming to my country and to the world. We are all super connected now. What affects one will affect another. We are a global community. The choice is ours to build from where we are. There are people that are afraid to move forward in our evolution of humanity, to be…

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What can we learn from election 2016 for audience building?

Posted on November 8, 2016 by Shoshana

Today is a day that will go down in history no matter what happens. We may elect the first woman president in U.S. history. We may not. We shall see where the votes are cast tonight. The world is definitely watching this election closely! No matter what affiliation you have, I hope you get out there and vote. We Americans…

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Community vs professional for audience building

Posted on November 1, 2016 by Shoshana

There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the years that community organizations can…

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The future of audience development for the arts

Posted on October 31, 2016 by Shoshana

Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas and possibilities for you and…

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A quick example of connecting the dots for outreach

Posted on October 25, 2016 by Shoshana

Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to check them out. The man…

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Authentic reality for the arts?

Posted on October 21, 2016 by Shoshana

Last week I was conversing with a colleague about augmented reality. In an email response, without thinking, I accidentally typed authentic reality. She really liked this, and so do I. I looked up the term, and there really isn’t much online about this concept. I am happy to entertain what it could be. What do you think authentic reality is? What…

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Keeping top of mind on social media!

Posted on October 11, 2016 by Shoshana

In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are posting more. Pretty soon, we…

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Social Media takes time and savviness to build audiences!

Posted on October 7, 2016 by Shoshana

I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social media post, to be effective,…

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Humanize!

Posted on October 6, 2016 by Shoshana

I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a step in the right direction….

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National Coffee Day and audience building!

Posted on September 29, 2016 by Shoshana

Happy National Coffee Day to you! I am posting with my Sylvester coffee mug by my side. I have often mentioned that coffee is a magic brew for a cup of conversation. I recommend having a coffee budget in many of my audience development plans. And when you are having coffee and doing your work at a coffee shop, you will…

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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