Sharing is the ultimate!

Posted on February 17, 2017 by Shoshana

Last thought before the weekend – sharing is still the ultimate way to spread the word on social media. I have been seeing likes, favorites, and a few comments, but sharing an event is still the best way to bulk up your organic outreach. Here’s the challenge, for some reason, people are not sharing these days. Why do you think…

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Personal Arts Advocacy

Posted on February 13, 2017 by Shoshana

Our journey of becoming an arts advocate continues! This week we will explore what you can do to personally ramp up arts advocacy. Every one of us can get involved to show the world why the arts are worth funding and attending. Please feel free to send me feedback, questions, etc. by heading to my website at buildmyaudience.com or by emailing me…

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Video doesn’t have to be perfect – it just has to exist!

Posted on February 9, 2017 by Shoshana

I am working with the Opera on Tap Colorado folks to help with their brand new Mini Festival of Mini Operas. I was in need of content for social media, and I asked Eve Orenstein, their Director, for a quick video explaining the how and why she came up with this festival concept. She did this video quickly and efficiently…

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Arts Advocacy

Arts Advocacy Podcast Month!

Posted on February 6, 2017 by Shoshana

This month, the ADS Podcast will be all about arts advocacy. Due to current events, arts advocacy is more important than ever. We will be talking about arts advocacy in general, why it is important for audience development, how to get more personally involved, how to do advocacy for your art form, and how to include advocacy in your marketing…

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Audience Development for Arts Advocacy II

Posted on January 27, 2017 by Shoshana

I recall I have already written a post on this topic, yet with all that is happening currently, I wish to reiterate the concept. Arts advocacy in our current times has mainly been received by our own supporters. For many reasons, it has not reached a level of support by the general public. This is the main reason why it…

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Are you a program hoarder?

Posted on January 13, 2017 by Shoshana

Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep garbage and broken items. What…

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Inclusiveness is a state of mind and of action

Posted on December 23, 2016 by Shoshana

I wanted to reiterate a thought since inclusion is a hot topic currently. A few years back, I declared that if you want diversity, you will want to diversify your own life. In the same spirit, inclusion will best be reached when you act inclusively. The statements of being inclusive is not enough. You have to live it! How are…

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All generations matter for audience building

Posted on December 13, 2016 by Shoshana

I have a quick thought today. I have mentioned before that we stand to lose the audiences we already have (the Silent and Boomer generations) if we ignore them for jumping on the “we have to get the younger generations” wagon. I have also brought up the point that we have a generation gap with Gen X being the forgotten…

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Stand out for fundraising!

Posted on December 8, 2016 by Shoshana

In continuing the conversation about the fund raising side of audience development, as mentioned, it was Colorado Gives Day this past Tuesday.  There were a total of 2,889 organizations. For the Arts & Culture category, there were 445 organizations/fund raisers. For my county alone, 1,534 organizations with 256 categorized as Arts & Culture. Building relationships is crucial for cutting through all…

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Ranking the competition for giving

Posted on December 6, 2016 by Shoshana

Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t even Noon yet. Everyone is…

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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