Audience Development Webinar – Participatory Classical Music | Audience Development Specialists | buildmyaudience.com | Audience development beyond arts marketing

Audience Development Webinar – Participatory Classical Music

Posted by Shoshana

· Thursday, January 19th, 2012

I wanted to make sure all of my readers were invited. You are invited!

There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts:

The classical music industry has been the same for over a century. There have been slight changes here and there, but as a whole, we haven’t strayed from the familiar formats.
We do need to breathe new life into classical music since the next generations are not as fond of these familiar formats.
I wanted to present a discussion with ideas, examples and solutions. We have been talking in circles for decades, bemoaning our shrinking audiences.
There are little tweaks we can apply to the classical music format that will not turn the art form on its head.
I wanted to visit the “new” possibilities in a safe atmosphere.
John Steinmetz, our guest speaker, has some big thoughts on this topic. I have enjoyed chatting with him, and I know others will like his refreshing, open yet thoughtful style too.
Classical music is my main background. This is the art form that started my love for the arts in general. I want to be a part of the solution, and I would love others to join in!

Again, please do consider yourself invited, and I hope to see you there!

Friday, January 20th – Noon ET/11CT/10 MT/9 PT
Participatory Classical Music
How can we build classical music experiences that will also build our audiences? Participatory performances, designing events with your audience members, using music as a social force, nurturing your audiences, and increasing demand will all be discussed.