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Audience Development & The Emerging Practice Seminar 2011

Posted by Shoshana 
· Thursday, June 16th, 2011 

On April 29th a group called CultureLab hosted its Emerging Practice Seminar.  The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.”

The 2011 seminar focused on:

  • Uses of technology in audience engagement
  • Revenue management and dynamic pricing

After viewing the presentations, here are my top picks for the audience engagement topic :

[vimeo http://www.vimeo.com/23661944 w=400&h=225]

Uses of Technology in Audience Engagement – Tim Roberts from Cultural Policy Center on Vimeo.

[vimeo http://www.vimeo.com/23863930 w=400&h=225]

Mobile Interaction: adding content and context – Ron Evans from Cultural Policy Center on Vimeo.

[vimeo http://www.vimeo.com/23648833 w=400&h=225]

Foursquare & the Arts – Devon Smith from Cultural Policy Center on Vimeo.

[vimeo http://www.vimeo.com/23810131 w=400&h=225]

Steppenwolf On Camera – Linda Garrison and Thomas Weitz from Cultural Policy Center on Vimeo.

The reason I chose these presentations is due to the fact that they give a broader overview and they were more engaging.  I found it ironic that some of these presentations about audience engagement were not particularly engaging.  They all, however, had good information.  If you have the time, I do recommend watching a few more.  You can find all the presentations on the Cultural Policy Center’s (University of Chicago) website.  I will be choosing my favorites from the second half of the day next week.

Until then, I would like to invite you to a web panel discussion that I will be hosting.  We will be talking about New Plays/New Audiences with David J. Loehr, Co-Founder of 2amt, and Playwright Gwydion Suilebhan.   Join us on Vokle, tomorrow (Friday, June 17th) at 10 am ET.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

https://www.buildmyaudience.com

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“Never treat your audience as customers, always as partners.”

~James Stewart

More Posts:
« Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development
Audience development and what I have learned over the vast arts weekend »
Categories : Audience Development, Management, Marketing
Tags : 2011 Emerging Practice Seminar, Arts, Audience Development, Audience development discussions, audience engagement, CultureLab

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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