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ADS Podcast: Barriers to attendance with Ron Evans

Posted by Shoshana 
· Thursday, June 29th, 2017 

It’s here! Today we are welcoming Ron Evans from Group of Minds to the ADS Podcast. We will be discussing the barriers of attendance, going into detail about cost. Is pricing an actual barrier? Let’s explore together!

As principal consultant at Group of Minds, Ron Evans uses the science of behavioral psychology to encourage and reward positive customer behaviors. He designs experiments that challenge assumptions in digital marketing, fundraising, and customer experience, and teaches organizational leaders his process.

http://media.blubrry.com/audiencedevelopment/adspodcasts.s3.amazonaws.com/Barriers2Attendance.mp3

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Categories : Arts, Audience Development, Management, Marketing, Podcast
Tags : ADS Podcast, arts comps, audience building, barriers to attendance, comp tickets, free tickets, Group of Minds, how to comp, Management, Marketing, motivators for attending arts, pay what you can, pay what you want, podcast, pricing, Ron Evans, sliding scale pricing, valuing the arts

ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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