Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to check them out. The man mentioned that he was strolling around looking for the men that were really enjoying themselves singing.

Other choral groups were represented as well, but I admired the direct relations method that this barbershop group took in order to find like-minded (or like-signing) folks that may want to join them.

Our world is full of examples like this one, events in our communities that we can connect to that make perfect sense for our particular art and arts organizations. You simply need to connect the dots, get out there and go for it!

Reach out, connect, and get recognized by the very people that will dig you the most. 

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists