Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons.

After not being able to access several articles, I had to give in. I signed up for the free account knowing that I will be subjected to emails from time to time to get me to step up.

When the content or offering is so good, people will have to give in. The best case scenario is that their feeling is they “want” to give in.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists

Do you need someone to do an evaluation of your marketing, social media, website, or audience development plan? I can help!