It's about connecting | Audience Development Specialists | buildmyaudience.com | Audience development beyond arts marketing

It’s about connecting

Posted by Shoshana

· Wednesday, March 13th, 2019

I saw this article this morning: Utah Opera helps visually impaired patrons feel the costumes, props and words of ‘The Magic .

It made me happy to know that this program and programs like this one exist. Connecting people to the art in ways they can participate is truly what audience development is about. It’s not about selling a ticket, although these programs can help create ticket sales. It is about making your patrons, your arts friends and family, happy.

This type of program is not about the metrics, the analytics, etc. It is about the emotions, the participation, the being a part of the arts.

If you truly want audience development, it’s about the people enjoying your art. If that is not what your audience development plans are about, maybe it should be.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists

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Categories : Arts, Audience Development, Management

Tags : audience development arts, audience development programs, creating happy patrons

Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)