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Reports for audience development

Posted by Shoshana 
· Tuesday, May 6th, 2014 

Scaling Up, Staying True
I am finally catching up with some reports that have recently come to my attention. In the near future, I will have a Storify ready for you with top tweets on the Culture Track Report 2014 with a bit of commentary. Storify kept crashing on me yesterday, but their tech team is seeing if they can recover the last one created. Cross your fingers for me!

Until then, I had a chance to read the “Scaling Up, Staying True” Report, A Wallace Conference Report on Spreading
Innovations in Expanded Learning by Daniel Browne. This report is about how to plan for scaling up your services, by offering services to as many people as possible, to support your community.

The arts have a fantastic opportunity to become forefront in this revolution – becoming solutions for our communities. One of the facts in the Culture Track Report (spoiler alert for full future post) was that the main reason people gave to an organization is how effective the organization is in benefiting their communities. You can use the Wallace Foundation’s report to help you begin drafting for your community services.

Community is one of the 4Cs in audience development, and the world is clamoring for this C word! I hope you take the time to read this report (only 15 pages) and start thinking about being a part of your community!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder

More Posts:
« Entering the new technology zone!
Tweeting about Culture Track 2014 Report »
Categories : Arts, Audience Development
Tags : building relationships, Community, community services, Culture Track 2014, Daniel Browne, Non-profits, outreach, reports, Scaling Up Staying True Report, Wallace Foundation

ADS Founder — Shoshana Fanizza

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“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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