I had a fantastic coffee session with a new colleague.  The conversation we had was about getting to know the community better.  In order to do this, it is best to Spring into action by planting seeds and working outside your bubble.

We tend to get extremely focused on what is immediately in front of us, and we sometimes forget to look up and look around and see what else is going on in our world.  We forget that building relationships with people outside of our immediate bubble is important to do in order to have more people connecting with us and us to them.

Spring is springing and this is the time to plant our seeds!  Planting seeds for audience development means that you take some time to sow new relationships and to cultivate some existing ones as well.  Go outside your bubble and meet with people.  Attend group events, join a new community group, have coffee with people, share a meal with folks!

This is also a time to plan for your community outreach events during the summer through fall seasons.  What events and possibilities are out there for you to connect with?

Work the soil, plan your plot, plant the seeds and cultivate existing relationships.  Spring can spring you into positive action for audience development if you are willing to get outside of your bubble.  The fresh air won’t hurt either!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder