I’ve been thinking about the desire to be inspired.  I too am looking for inspiration these days.  In terms of the arts, we are slowly getting to a point where being inspired and inspiring for others is becoming important again.

We mention in our marketing jargon how our next events will inspire, but sometimes we forget to add the awesome sauce to all that we are doing to prepare for the event.  We end up lying to ourselves and our audiences sometimes when the event turns out to be okay, but not inspiring. We fall short of our marketing promises in the end, which is very uninspiring.

I get excited when I find news about a new idea that is being tried out, or about all the “arts labs” that are popping up around the country.  What would be even more inspiring is if there is enough buzz to verify the inspiration that is being talked about.  Sometimes there is, sometimes there isn’t.

I guess what I am, in my humble bumbling way, trying to say is that we can say we are inspiring, but it won’t be true unless someone else says they have been inspired.  We may think we have the best new idea since sliced bread, but unless the audiences verify, it simply is not true.  This means that we need to go above and beyond all the hype and truly provide an inspiring experience.  Only then can we pay homage to our lip service.

So, the good news, there are projects that have lived up to the label “inspiring.” The bad news, on the whole, we can do better because we all want to be inspired!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder