I’m starting a new series called Monday Minute. These will be short entries based on quick thoughts.
Today I want to talk to you about B.D.A. What is B.D.A.? I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your event/offering.
You want the entire experience to be memorable in a good way. If the B is lacking due to terrible marketing or customer service, if the D is is flat and people have a hard time connecting with the art due to lack of creativity, quality or care, if the A is non-existent and you do not follow up after to thank your audiences and/or offer them a thank you “gift,” you will not be giving your audiences your best.
So, are you offering B.D.A.?
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Audience Development Specialists
https://www.buildmyaudience.com
“Never treat your audience as customers, always as partners.”
~James Stewart
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New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan
