If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience:
- Retweet interesting content that is relevant.
- Don’t just retweet someone’s “testimonial,” comment back to the person in the process.
- Post pictures with a fun fact about the event.
- Let people get to know guest artists by using links to their websites.
- Post videos so people can get a taste of what your event is about.
And, of course, have conversations with people about relevant topics.
Your tweets do not have to be all about selling the event. Allow people to find out for themselves and help you to create the buzz about an event. People are more likely to retweet your content if you are not all about the marketing.
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Chief Audience Builder, ADS
